2 DAYS AGOΒ β€’Β 1 MIN READ

is your store accessible?

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Philip Wallage

Learn to recognize the conversion problems hiding in plain sight.

June 28, 2026 is 95 days away.

The European Accessibility Act has been in force since June 28, 2025. Not coming. Not upcoming. Already law. That was 9 months ago. If you sell to customers in the EU and your Shopify store isn't accessible, you're already non-compliant. Right now.

Most Dutch store owners have no idea this applies to them.

What the EAA actually requires

The European Accessibility Act covers all digital products and services sold to EU consumers, e-commerce included. For online stores, that means your homepage, product pages, cart, and checkout need to be accessible to people with disabilities.

Practically, this includes:

  • Error messages tell users exactly what went wrong and how to fix it
  • Colour contrast between text and background meets minimum ratios
  • All buttons and links have clear, descriptive labels
  • Forms can be completed using only a keyboard
  • Images have meaningful alt text

These aren't edge cases or niche requirements. They're fundamental patterns that are broken by default in most Shopify stores.

The risk if you don't act

Enforcement is active. National authorities can act on complaints. Accessibility organisations and NGOs are already cataloguing non-compliant stores. The law has teeth and it's already in effect.

The gap between stores that know this and stores that don't is still large. That won't last.

What I built

I've spent time building a free EAA compliance scanner specifically for Shopify stores.

Here's what it does:

  • Scans your homepage, product page, cart and checkout for WCAG 2.1 AA violations
  • Maps each finding to the specific EAA article, WCAG criterion, and maximum applicable fine
  • Generates a full compliance report in minutes
  • Produces a draft compliance statement you can publish on your site immediately

No account required. Free. In Dutch.

Go to https://eaa.btng.studio enter your Shopify store URL and get your report.

95 days. Start with knowing where you stand.

Philip Wallage β€” BTNG.studio​
I find what's confusing your customers. And fix it.
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Willem Roelofsstraat 3, Deventer, OV 7424GD
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Philip Wallage

Learn to recognize the conversion problems hiding in plain sight.