The moment you're actually ready to A/B test

The moment you're actually ready to A/B test Last issue I told you to forget CLV and fix your checkout first. If that landed and you've done the work, this issue is for you. Now we can talk about CRO. This is a love letter to it. I wish more of my clients tested instead of guessing. I keep watching mature stores spend serious money on redesigns nobody validated and the new thing isn't always better than the old. Sometimes it's worse. Sometimes by a lot. So: when are you actually ready to...